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ALS Ice Bucket Challenge

Portland Thorns players Alex Morgan and Allie Long taking the Ice Bucket Challenge

Much controversy has swirled around the ALS Ice Bucket Challenge. Supporters and fans argue it is a social media craze engaging countless new donors and raising desperately-needed funds for an important cause. Critics argue the Challenge is a prime example of slacktivism, offering individuals the opportunity to believe they have done something to contribute to the solution of a serious social problem—without really doing anything.

A review for those of you who do not know what the ALS Ice Bucket Challenge is, using Facebook, individuals challenge three friends and colleagues to have a bucket of ice dumped over their head within the next 24 hours. In one version, the challenge is to make a $100 donation to an ALS-oriented charity or get doused by a bucket of water; in the other more common version, participants donate and douse while filming the ice bucket experience, posting the video to Facebook, and challenging others.

Read more: ALS Ice Bucket Challenge

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