Colorado End of Life Options Act: Our Ad

In Colorado, voters will be asked to approve a Death with Dignity initiative at the ballot box. We are working hard to secure the passage of Proposition 106 on November 8.

Deborah Ziegler, Brittany Maynard’s mother, has joined us to produce a radio ad in which she urges Colorado citizens to adopt this right for themselves. Our initial radio buy is targeted at rural areas where we can move the dial a point or two and generate some additional support for the campaign.

You can hear the radio spot here:



Please support the making and airing of this ad: